Today we will be covering color theory and the psychology. What color should I use in your my new business logo? What color to use for a certain social media post. We will go over the main differences between CMYK (Cyan, Magenta, Yellow Key or more commonly called Black) and RGB (Red, Green, Blue). We have a great info graphic that you can download and reference for later. Feel free to drag it onto your desktop or right click on it and save it. Ever notice how most fast food restaurants use red and yellow? Burger King, McDonalds, Carl’s Junior, Subway, Wendy’s, KFC and more. Some of these fast food places are owned by the same corporate company but why do they all choose the same color combo? The meaning and how those colors make you feel is why. Check out the article and feel post any questions. We would be happy to help!
CMYK is the color profile used in printing. Most printers use CYAN, MAGENTA, YELLOW and “‘KEY” or BLACK inks to print. When the four colors are mixed a black is produced.
Uses: CMYK is used for Printed Materials. • Signs • Banners • Posters • Stickers • Flyers • Backdrops • Business Cards • Postcards
RGB refers to the three primary colors RED, GREEN and BLUE. RGB colors use light to make their colors bright. When these three colors are mixed they create white.
RGB is used for Screens and Devices. • Websites • Blogs • Apps • Videos • Email • TV • Online Marketing • Online Branding
The Pantone Matching System (PMS) is used to assist in matching materials with their RGB and CMYK colors. Using the PMS system we can insure the color looks the same each time it’s produced.
Different color meanings.
Evokes Strong Emotions • Encourages Appetite • Increases Passion • Increases Intensity • Symbolizes Love • Increases Heart Rate • Used by Restaurants to Stimulate Appetite • Creates Urgency • Often Seen for Sales • Used in Shopping
Reflects Excitement • Reflects Enthusiasm • Symbolizes Caution • Signifies Aggression • Creates a Call to Action • Represents friendly, cheerful, and confident brands
Associated with Water • Associated with Peace • Preferred by Men • Represents Calmness • Represents Serenity • Curbs Appetite • Symbolizes Cold • Increases Productivity • Most used for Offices • Creates Security • Creates Trust
Symbolizes Royalty • Symbolizes Wealth • Symbolizes Success • Symbolizes Wisdom • Used in Beauty Products • Soothes and Calms • Represents a Creative, Imaginative, Wise Brand
Represents Health • Symbolizes Money • Denotes Nature • Represents Growth • Used for Relaxation • Associated with Wealthy • Symbolizes Fertility
Represents Earthy • Symbolizes Organic • Associated with Woodsy • Creates a Stable Feeling • More Conservative • Creates a Calm Feeling • For Simple Designs • Creates Urgency • Often Seen for Sales • Used in Shopping
Associated with Respect • Somber and Dull • Symbolizes Security • Used for Corporate • Symbolizes Practicality and Stability • Associated with Stone and Rock • Represents Sturdiness and Longevity
Symbolizes Purity • Represents Goodness • Associated with Angels and Weddings • Represents Innocence • Symbolizes Peace • Symbolizes Cleanliness and Freshness • Simple, Light and Complementary
Classic • Represents Drama • Associated with Mystery • Very Formal • A Timeless Color • Represents Elegance • Symbolizes Power • Gives an Impression of Strength and Authority
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By: Chris Draper